This Media Startup Found Success Covering Bitcoin’s Rise. Now it Must Survive the Fall

By January 15, 2015Bitcoin Entertainment
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One day last summer, a man claiming to be Satoshi Nakamoto, the mysterious creator of Bitcoin, barged into CoinDesk's London office and started ranting to the staff about the power of his creation. Incidents like this come with the territory for the reporters and editors at CoinDesk. The online publication launched in May 2013 to cover all things Bitcoin just as the cryptocurrency's price was starting to spike and receive mainstream media attention. Last summer, the price of Bitcoin crashed below $200 for the first time since October 2013 when CoinDesk was just a few months old. That sharp drop in Bitcoin prices inevitably drive more readers to CoinDesk. But it also once again raises concerns about the long-term viability of Bitcoin and those businesses, including CoinDesk, that have sprouted up around it.

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