At times, it can seem as though there are as many pricing and sales strategies as there are business industries. Certain companies down-sell, while others rely on cross-selling and upselling to match their customers with desirable products to build a sustainable business. For many CEOs, the distinctions between these methods can be unclear at first – especially in regard to upselling and cross-selling, which share some similarities.
Below is a beginner’s guide to these techniques […]
