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Ad blockers and advertisements both have become ubiquitous on the internet. There is hardly any website on the internet today that does not have some form of advertising on it. Ad blockers are thus the favoured tool of Internet users that do not want to be distracted by flashing adverts or even the more annoying self playing YouTube or Facebook videos ads. Of Online Advertising and Adblockers
In 2015, Page Fair published a global report on ad blocking in partnership with Adobe.
The report said that as many as 198 million active adblock users exist in the world and in between Q2 2014- Q2 2015, ad blocking grew by an overwhelming 41% globally. Revenue wise ad blocking had a significant impact as the estimated loss of revenue due to such software was pegged at US$ 21.8 billion. Ad Blocking tech used globally
There are a number of ad blocking technologies available today. Some of these function as extensions that can be added to browsers of the user, while others take a different approach. Chrome continues to be a hotbed for ad blocking because of the ease with which extensions can be installed in the browser.
There are a number of extensions available for browsers and the most popular among them is Adblock Plus, which has 51% of the global share according to Sourcepoint . Ad block, another ad blocking software has 38% of the market share. Sourcepoint also looked at emerging ad blocking softwares and found that UBlock Origin has grown exponentially […]
