Mediachain enivisions a blockchain-based tool for identifying artists’ work across the internet

By June 1, 2016Bitcoin Business

On the Internet, where “aggregation” is often the highest form of flattery , not everyone appreciates the compliment.

Content (in all its forms) is increasingly both the commodity and currency of the digital era, but the speed and ease of near-instantaneous global communication and a capacity for infinite reproduction has served to make it easier to sever the work from its creator.

Brooklyn-based Mediachain is hoping to change that.

Using a blockchain-like decentralized media library combined with content identification technology, anyone can register, identify, and track creative works on the internet or in applications with the company’s tools.

“Mediachain is a universal media library where the infrastructure is inspired by the bitcoin blockchain and utilizes a content ID technology that’s similar to the technology that powers Shazam or Google image search,” says company co-founder Denis Nazarov.

Application developers can use the content’s metadata to automate attribution, preserve the history of the content’s movement, and provide analytics to how content is being used.

Here’s what the company had to say about the service on their own blog. Imagine being able to connect with the artist of a viral GIF you see in your feed, learn the history or origin of any image , or automatically reward a musician whenever you press play . Developers can build this and much more given the tools to discover and reuse information about our universal culture. The Mediachain repository already has over 2 million images or metadata records in its content library from organizations including The Museum of Modern Art (MoMA), Getty Images, the Digital Public Library of America, and Europeana, the company said.

“What if all the information out there on the internet was shared … using Mediachain anywhere the media is you can identify the author and the story behind the image,” said Jesse Walden, one of the other […]

Leave a Reply

All Today's Crypto News In One Place