Shutterstock Whether you already have an established brand or plan to launch an e-commerce startup over the coming months, it’s important to keep track of all the recent trends in the sector so that you can best compete. The e-commerce industry is set to generate over $490 billion in the U.S. alone by the year 2018.
It’s not just enough to have a simple digital store selling some nice-enough items. Consumers are growing increasingly savvy and demanding when it comes to not just what they want to buy, but also the shopping experience they want to enjoy as they browse. There are also expectations about the level of customer service that should be delivered at all times, before, during, and after a purchase.
If you want to keep up with other established online brands in the e-commerce world, read on for some online shopping trends you need to consider implementing. Engaging Content
It’s not enough to just have a visually-appealing website and interesting products in today’s market; instead, it’s important to make brands stand out from the crowd through engaging content and branding.
More and more companies are presenting new content regularly, and in unique and compelling ways that not only get a customer’s attention to begin with, but that also help to engage them and forge an emotional connection to the brand for the long term.
Good content that helps consumers by being informative, educational, and/or inspirational will increase sales and loyalty dramatically over time. Brand managers should therefore look at ways to continually tell stories through their products and services, in a way that is consistent with their branding. Consider your content in all areas, from product and service descriptions, to social media posts, blogs, press releases, advertisements, and more.
As well, it pays to present content in multiple forms […]
