One to watch VITAL STATISTICS
Company: The Naked Group
What it does, in a sentence: A luxury brand initiated in Kuala Lumpur, Malaysia, that includes The Naked Bar and Restaurant, Winner of Tatler’s Best Restaurant Award in 2015, NAKED Coffee; NAKED Pizza and in the UK, NAKED Beauty Salons, NKDb Cosmetics, NAKED Travel, NKDVini Wines and the Naked Film Foundation, a film crowdfunding company.
The newest innovation of The Naked Group is the development of NAKED LOYALTY, a loyalty programme with a unique crypto-currency block-chain technology (similar to bitcoin) called NKD$ (Naked Dollars).
Loyal customers can ‘earn’ NKD$ when they purchase products and services and then use them within the NAKED Group.
Founded: 2014, Malaysia. Franchised to the UK in 2015 and online globally in 2016 with further expansion plans in the pipeline.
Founder: Marco Robinson
Number of Employees: 15 THE NEED-TO-KNOW What problem are you trying to solve? I am using a technology called ‘blockchain’ to create a new currency called NKD$, Naked Dollars. The aim of this is to help people buy and be rewarded to buy in the products they love.During my career and through my experience setting up several different companies, including a travel incentive company in 2008, I discovered that people aspired to brands that recognised loyalty.I wanted people to eat at my restaurant and be rewarded for doing so, not just in the experience, but in currency by means of an additional benefit that they could spend across a variety of sectors.This structure allows loyal customers to save money on their usual spending habits and be rewarded in every transaction they make whilst getting more value than with credit card rewards or airline miles. How big is the market – and how much of it do you think you can own? The bitcoin and blockchain market is reported […]
