Can Pokémon Go Lead to Bitcoin’s Mass Adoption?

By July 19, 2016Bitcoin Business

Pokémon Go, an augmented reality mobile game, which has been released less than two weeks ago, is quickly turning into a cultural phenomenon. As millions of people are downloading and playing it, a question can be raised: can Pokémon Go be used to improve Bitcoin’s rate of adoption? Childhood fantasy turned into reality

Pokémon Go makes clever use of a smartphone’s camera and GPS navigation to create an augmented reality environment, and allow its players to catch Pokémon in real-life locations. By tapping into Game Boy nostalgia and fulfilling a fantasy of a world inhabited by real Pokémon, the game has managed to achieve unprecedented success.

According to Fortune , as of July 11, 6% of all U.S.-based Android owners were playing Pokémon Go, easily beating such giants as Netflix, Pandora, and Twitter, all just within five days after the app’s release. On the next day, it hit 21 million active users in the US, breaking a previous record of 20 million, held by Candy Crush Saga.

On July 15, more than 1 million players were active in the Netherlands, and that’s even without the app being officially released in the country at that time!

If the numbers don’t convince you, just watch this video filmed near New York’s Central Park, which shows hundreds of people rushing to a location, where a Vaporeon (one of the rarer Pokémon) has spawned: What makes Pokémon Go especially interesting, is the fact that it’s a completely digital product, which nevertheless has an immense impact on the real world – much like Bitcoin. There are already some people out there, who are using an important concept of the game to their advantage.

PokeStops , specific locations in the game, and also in the real world, can be visited by the players, in order to obtain useful […]

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