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US-based processor Vantiv announced the launch of PaymentsEdge Advisory Services for Integrated Payments, a “channel-focused business advisory service.”
PaymentsEdge will give Vantiv partners, including financial institutions, resellers, and independent software vendors (ISVs), tools that help with business functions like employee management, leadership development, and change management, in order to help these partners function more effectively. The new program is part of Vantiv’s Xcelerator Solutions, a program designed to “optimize partner portfolio revenue growth and attract new customers.”
Helping vendors improve their capability to sell ultimately helps Vantiv grow its own business. The new program focuses on financial institutions, resellers, and ISVs, which then supply or sell Vantiv’s processing services to their own merchant clients. Helping these firms strengthen their capabilities will then allow them to attract new customers, expand their portfolios, or bolster sales channels.
That then puts more potential clients into Vantiv’s prospect pool, which ultimately expands the firm’s reach and could help it continue to scale. Vantiv has a key incentive to do that, since it was the second-largest US payment acquirer in 2015, and could use client acquisition as a tool to push closer to or into the top spot.
This could help accelerate Vantiv’s growth trends. In its Q2 2016 earnings call, Vantiv noted that it has been able to differentiate itself and grow its business across channels because of its scale, omnichannel capabilities, and “unique value-added services.” Using PaymentsEdge to help sellers more easily acquire new merchants, and then keeping those merchants by providing them with an array of tools will help Vantiv continue to scale and grow its market share.
Vantiv is one piece of the larger payments ecosystem, which contains processors, card networks, and more.
Evan Bakker […]
