Viberate Co-Founder UMEK Celebrates ICO with LiveStream Set

By August 30, 2017Bitcoin Business
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Viberate Co-Founder UMEK Celebrates ICO with LiveStream Set
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Viberate is a decentralized music talent marketplace that aims to disrupt the music industry by enabling artists to be paid for their gigs in cryptocurrency – either with Bitcoin, Ether or their own Vibe token.

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The project is launching their token crowdsale on September 5th. As music industry veterans, the Ljubljana headquartered team has come up with a very apt way to mark its event. One of the co-founders, who happens to be a world-famous techno DJ, will have a special set prepared for the ICO launch.

The DJ-cum-entrepreneur, UMEK, has added a spirited invitation:

“Of course we’ll throw a party for when the crowdsale launches! What kind of a music service wouldn’t do that? I prepared a special 90-minute set and I’ll play it in our offices in Ljubljana. We want as many people as possible to celebrate this special event with us, so we’ll stream the set live on Facebook. I hope the neighbors will understand that we might cross a line with loud music for a while. They are invited anyway.”

Ahead of the ICO, Viberate’s CEO, Matej Gregorčič, points out to five reasons he believes investors should contribute to his token crowdsale:


viberate ceo, Matej Gregorčič
“Keeping it real”. Viberate’s CEO, Matej Gregorčič.

“The founders have worked together for 15 years, we’re not just business partners, we’re friends. Music has been our center focus for the whole period and we know everything there is about the music business. We are experienced managers and skilled team leaders, joined by loyal employees, who follow our vision and share our passion.”


“We started a blockchain based music project because we were lost in the flood of trends in music. New artists emerge daily and it’s hard to be on top of things, no matter how experienced you are. When you’re solving your own problems, you’ll go extra mile to nail it.”


“The ICO boom has seen some insane valuations for projects that were barely existing as an idea, scribbled on a napkin. In order to develop all planned features we need around $6M and then we need all the money we can get to advertise it globally.

We could spend hundreds of millions on advertising, but we set our ad cap at another $6M. It’s a lot of money, but global campaigns cost much more than that. Still, it’s enough to kickstart the service and go from there.”


“Viberate already exist as an awesome service, where you can explore the world of live music, find new acts or if you’re a musician — open up a profile and use it to monitor the popularity of your career. By buying Vibe tokens, you are contributing to a project that already has value and a vibrant community covering our backs. The database you see today was built with the help of over 50 thousand contributors.”


“Recorded music is nowadays mostly a promotional tool to help drive ticket sales. For most of musicians, their primary revenue source are live shows and there’s no sign of changes here. A lot of artists are giving away their music to fans for free and hope that they will show support by attending a live show. That’s why we decided to put our focus entirely to the live music segment, because we’re sure it will only get bigger.”

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