Categories: ICO

Rock Star Peter Gabriel Grants Support to Blockchain-based Startup for Food Transportation

Click here to view original web page at www.coinspeaker.com

The ex-frontman of an English rock band closed the list of celebrities who recently have tipped into the world of blockchain.

The whole world is going crazy about cryptocurrencies and celebrities are not an exception. As the digital rush gains further momentum embracing minds of wannabe investors, superstars also do not miss a chance to put their prominent names behind digital currency-related startups.

Last year Brazilian football legend Ronaldinho expressed his deep interest in cryptocurrency announcing the launch of his own digital coin dubbed Ronaldinho Soccer Coin (RSC). As Coinspeaker reported, the football player teamed up with the World Soccer Coin to establish a project conceived to raise funds for the developing of a blockchain-based football academy, which will utilize digital VR stadiums to establish new teams.

Yet Ronaldinho was not alone in his purpose to use blockchain for the sake of football development. Another famous Uruguayan footballer, Luis Suarez has supported a forecasting platform STOX for turkey financial solutions. Notably the same platform was actively promoted by the Instagram account of boxing champion Floyd Mayweather.

However, following the scandalous ICO of a startup Centra Tech that turned out to be a $32-milliom worth fraud, Mayweather got under public scrutiny, while according to the SEC order, the compensation received by boxer for the abetted STOX ICO was disclosed. Ever since celebrities have become more cautious on their ICO endorsements.

Nevertheless, world’s pop icon Peter Gabriel does not seem to be frighten by past failures, instead he aims using them to forge success. The former frontman of progressive rock band Genesis has invested into the blockchain startup for food transport.

The London-based startup Provenance builds a traceability system for materials and products by the means of distributed ledger technology in order to make supply chains more transparent. The social enterprise project leverages the Ethereum blockchain to track where food sold at retail is from.

Gabriel supported the startup, saying he believes the project is going to bring long-waited transparency to food industry:

“We need to be able to trust the source and distribution chain, particularly when it comes to guaranteeing that things are produced ethically and in an ecologically sound way. I am convinced that the service Provenance provides, using their blockchain data system, is going to find a big role going forward and will be of great use to the consumer and provide a level playing field for smaller, independent producers on which to compete with the big players.”

Gabriel joins a group of contributors led by Working Group Capital Fund, Digital Currency Group, Merian Ventures, and Plug and Play in a new round of Provenance investment followed by a $800,000 seed funding round announced last year. The startup will use raised funds to support its digital platform as well as enable brands and retailers to bring integrity to their supply chains.

Provenance also is adding two members to its board of directors, the founder and managing partner of Merian Ventures, Alexsis de Raadt-St. James, will join as Chairperson of the Board of Directors, and Chemain Sanan, a Partner at Working Capital, will join as a Director.

The whole world is going crazy about cryptocurrencies and […]

cinerama

Illuminati, Mason, Anonymous I'll never tell. I can tell you this, global power is shifting and those who have the new intelligence are working to acquire this new force. You matter naught except to yourself, therefore prepare for the least expected and make your place in the new world order.

Disqus Comments Loading...
Share
Published by
cinerama

Recent Posts

Is Boris Gone Landslide and How Would Bitcoin, Markets, React?

The sun has returned on London streets as Boris Johnson, the unelected British Prime Minister, once again covers our TV… Read More

5 hours ago

California Man Admits Masterminding $25 Million Bitcoin Launder Fest

A Los Angeles man has plead guilty to a multi-million money laundering scheme. | Source: Shutterstock By CCN Markets :… Read More

5 hours ago

WORLD NEWS: This Week in Blockchain and Crypto

This week has seen interesting developments around the globe on crypto projects and governments interest in the digital assets space.The… Read More

5 hours ago

Bitcoin Circuit: Is it a scam? Read our comprehensive review!

If you are looking for ways to speculate on cryptocurrencies, then I am sure you have thought about signing up… Read More

5 hours ago

Model: Bitcoin (BTC) Price to Surge 100% to $20,000 by May

In just around nine months, Bitcoin (BTC) will see its next block reward reduction — dubbed “halving”. Despite this rapidly… Read More

5 hours ago

Early Bitcoin Contributor Projected $10 Million BTC Price 10 Years Ago

Share Tweet Send Share Just a week after the bitcoin genesis block in January 2009, computer scientist Hal Finney published… Read More

5 hours ago

This website uses cookies. We use these cookies to collect data about your interaction with our website for the purpose of continuously improving your experience with our site. For more information we encourage you to read our privacy policy.

Read More