In today’s edition of Bitcoin in Brief we cover the stories about how NFL players can start to earn some extra cryptocurrency, McDonald’s latest publicity stunt called Maccoin, former US president Bill Clinton to speak at Swell by Ripple, and Binance’s acquisition of Trust Wallet.
As we reported earlier this year, the athletes of the American National Football League (NFL) have been educating themselves about bitcoin investments for a while now. And now they have a new way to earn some cryptocurrency on the side. The NFL Players Association (NFLPA) has acquired a minority stake in the Sportscastr, a live-streaming platform.
Through this partnership, players will provide live commentary on sports events and earn Fanchain, the native token of the platform. Fans can spend these tokens to unlock premium NFL player content (such as back-stage access), purchase sports tickets or merchandise, and send virtual gifts to NFL players. As part of this agreement, Sportscastr becomes an official licensee of the NFLPA in the categories of mobile apps and web-based platforms. It is the eighth active NFLPA partner secured through the One Team Collective, which is designed to give early stage companies the opportunity to leverage the NFLPA’s exclusive group player rights, in exchange for equity.
It seems that ad execs really know how to reach all the kids these days, just launch a coin. At least that is what seems to be their thinking. To celebrate the 50th anniversary of the Big Mac, McDonald’s has announced the Maccoin, a “limited edition global currency” backed by the Big Mac. If this type of bitcoin-mimicking publicity stunt sounds familiar, you must be thinking about Bacoin, which Oscar Mayer launched just a few months ago as the “first-ever cryptocurrency backed by bacon.”
Beginning at lunch time on August 2, customers can receive a Maccoin with the purchase of a Big Mac at 14,000 participating restaurants across the US. Starting on August 3 through 2018, customers can redeem their Maccoin for a free Big Mac at participating McDonald’s restaurants in the US and in more than 50 participating countries. More than 6.2 million Maccoins will be distributed globally in over 50 countries while supplies last.
Ripple, which holds a fortune in its own XRP token, knows how to spend its money wisely – celebrity appearances. First it brought the rapper Snoop Dogg to an event and now it signed up Bill Clinton to Swell. The company has announced that the 42nd President of the United States will be the keynote speaker at its 2018 conference in San Francisco. And for extra brownie points, Ripple also announced it partnered with Raising Malawi, the non-profit foundation of the singer Madonna, to raise funds for orphans across the southeast African country.
The Binance exchange has announced it has completed the acquisition of Trust Wallet in an effort to provide a better service for its users. Trust is an open source mobile wallet app launched in November 2017 that supports over 20,000 different Ethereum-based tokens (ERC20, ERC223 and ERC721). The exchange explained that the acquisition will add an on-chain mobile wallet to its list of services with other future integration possibilities, and that the Trust Wallet team will retain the autonomy to develop the core product. “As a technology driven company, Binance’s acquisition of Trust Wallet shows the importance of secure wallet technology for the future development of cryptocurrency as a whole. As Binance’s first public acquisition, we hope to continue providing our users with improved security, services and support.”
What do you think about today’s news tidbits? Share your thoughts in the comments section below.
Images courtesy of Shutterstock.
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