Blockchain-based e-Commerce platform for B2B has revealed a partnership, as well as an equity investment by logistics giant UPS’ Strategic Enterprise Fund.
According to an official press release, logistics giant UPS, through its investment arm – the company’s Strategic Enterprise Fund, has made an equity investment in e-commerce oriented company Inxeption.
The company has designed a B2B e-commerce platform based on blockchain technology, intended to integrate segments such as product design, supply chain, and manufacturing. The idea is to enable merchants to grow revenues and increase online sales in a more scalable way.
Speaking on the matter, UPS’ Chief Marketing Officer Kevin Warren, outlined:
Inxeption’s technology is attractive to UPS because it helps unlock new efficiencies for customers using B2B e-commerce platforms. […] UPS creates alliances and partnerships to gain market knowledge and position the company as the shipper of choice in ecommerce.
UPS And Blockchain
This is not the first engagement of the logistics giant with the field of blockchain technology.
Last year, the company filed an application for a patent with the Patent & Trademark Office of the US.
The company was seeking legal protection for a system which uses blockchain technology to store different types of data within a distributed ledger.
In general, blockchain technology has seen positive reception in the shipping industry. Again in 2018, Australia’s Commonwealth Bank managed to ship and track 17 tons of almonds using distributed ledger technology.
Additionally, Live Bitcoin News reported that IBM and Ford have teamed up in a pilot project which uses blockchain to track ethically sourced minerals.
What do you think of UPS’ latest investment in a blockchain-based e-commerce platform for B2B? Don’t hesitate to let us know in the comments below!
Images courtesy of Shutterstock
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