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Square announced several updates to its offerings that will impact products targeted at both micromerchants and larger sellers, as well as its subscriptions and services-based offerings. The firm integrated technology from Weebly, a website building platform that it acquired last year, to bolster its solutions.
These updates can allow Square to grow its network in several different segments, which has been a priority for the firm.
CEO Jack Dorsey highlighted Square's "ecosystem of financial tools for both individuals and sellers" as its core differentiator on the company's earnings call. Square reached $933 million in revenue in Q4 2018, up 51% year-over-year (YoY). Building out that ecosystem through new launches and expanded teams can allow Square to position itself for ongoing growth across its major segments.
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