Another way website owners can make more income aside from traffic is by advertising on their websites. But third-party advertisers require a percentage of the profit for their services. However, there is a way to make the most of advertising by using blockchain.
Seeing as the supply chain of digital advertising is quite complex, blockchain technology can improve efficiency and reliability.
Blockchains enable two or more completely anonymous to partake in various transactions without having to pay high fees.
Regarding the costs blockchain can save, Ethereum founder Vitalik Buterin said:
“There is a lot of intermediaries that end up charging 20-30% and if the concept of decentralization takes off and does well then those are also going to decline to near zero.”
In the case of blockchain advertising, this technology has the possibility of connecting advertisers and publishers in a more efficient manner. Since the digital ledger automatically connects advertisers and publishers, the cost for the intermediary service is low compared to non-blockchain solution.
The best way to make money from advertising is by having a well put together website. Establishing your own website not only lets you attract users, but you can focus on a certain type of content to attract a specific audience.
Informational sites provide original content on a particular sector, acting as a resource for its customers. A blog an online personal journal which is constantly updated with your ideas and thoughts. A content aggregator collects content from different websites for reuse or resale.
If you are looking to advertising using the technology provided by digital ledgers, don’t worry, you won’t have to start learning how to program. Various blockchain-based platforms provide such services in a user- friendly package. Below is a list of some blockchain advertising projects that can help you promote your business.
BrandLedger (formerly QChain) is a blockchain-based application that allows advertisers to contact content creators and influencers in order to target and reach their specific audience.
They cover a variety of open and transparent applications for digital advertisers, domestic marketers, content publishers as well as regular Internet users. Their main application is a marketplace which facilitates the easy purchase and selling of digital and analog content for advertisers and publishers.
AdHive is a popular advertising platform which is based on blockchain technology. The platform was designed to automatically place native adverts with influencers.
The digital ledger system matches native ad units instantly instead of arranging them by case.
AdHive implements an artificial intelligence solution to make sure the advertising tasks are completed and their smart contracts send out the rewards automatically.
AdEx aims is a versatile blockchain advertising platform which is based on Ethereum which can be used in various advertising strategies. They employ blockchain smart contracts so that advertisers get the income resulted from their advertising.
ClearCoin uses blockchain technology to reduce fraud in the advertising system and to improve its quality. By using blockchain, the ad units on the digital ledger are given only to one buyer, and this transaction is recorded on the ledger, being publicly available to all market participants. ClearCoin also provides its customers with optimizing tools with which they can improve their advertising campaigns.
Native Video Box is aimed at video advertising, as advertising based on video enables advertisers to reach a larger segment of internet traffic.
In addition to blockchain, the platform also implements artificial intelligence algorithms to pair the most relevant native ads to the relevant content a viewer has interest in.
Adshares is a decentralized market in which advertisers, publishers, and users can make profits by directly communicating with one another and engaging in programmatic advertising.
The Adshares Network is based on the ESC Blockchain and makes use of Adshares Tokens as payment for their ads. The fees resulted from processing payments are split between token holders.
If you are looking to build your business brand and reach a wider sector of an online audience, then blockchain advertising can be a feasible solution that doesn’t eat away from your earnings.
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