French Fashion Giant LVMH to Incorporate Blockchain into Luxury Brands

By cineramaMay 28, 2019Ethereum

LVMH, the French fashion powerhouse, is reportedly working with Microsoft to tap blockchain for authenticating their luxury brands including Christian Dior, Givenchy, Celine, Hublot, and Louis Vuitton.

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French Fashion Giant LVMH to Incorporate Blockchain into Luxury Brands

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