Facebook pages claiming to sell the Libracryptocurrency are proliferating across the social network, despite the firm's digital currency still being months away from launch.
Several groups and pages seen by The Independent offer visitors the opportunity to buy, sell and trade Libra, usually in exchange for other cryptocurrencies like bitcoin. Some of the groups have several hundred members and have been active since before Facebook officially announced Libra on 17 June.
The pages provide links to official-looking websites, as well as email addresses through which to enquire about purchasing Libra using a credit or debit card. Facebook warned that the cryptocurrency is not yet available to buy and that any site or page offering to sell it is a hoax.
A spokesperson for Libra said they were aware of the scam pages and were working with Facebook to take them down. Facebook told The Independent: “Facebook removes ads and pages that violate our policies when we become aware of them, and we are constantly working to improve detection of scams on our platforms.”
Despite their detection systems, some of the pages were being advertised across Facebook, meaning the social network was receiving money from the scammers.
Similar to the Facebook scam pages, the websites use the logos and fonts associated with the Libra cryptocurrency in order to convince visitors that they are legitimate.
Scams have plagued the nascent cryptocurrency industry in recent years, with cyber criminals seeking to exploit victims hoping to make a quick profit despite having little understanding of how digital tokens work.
In response to the Libra scam pages proliferating across Facebook, security experts have issued advice on how to avoid being duped by cyber criminals.
“As with any online transaction, particularly those involving large amounts of cash or cryptocurrency, individuals should be aware of the Financial Conduct Authority (FCA) guidelines on financial advice,” Carl Wearn, head of e-crime for cloud computing firm Mimecast, told The Independent.
“That can be done by looking at the Financial Services Register on the FCA website. In this instance, would-be investors should ask themselves: Are you sufficiently satisfied that if there are issues with your investment there is recourse to a regulatory system and a return of at least some of your money?”
He added: “Always consider opportunities that promise an investment return with the following in mind – if it sounds too good to be true, it is too good to be true.”
An image from one of the Facebook Libra scam pages on the social network Facebook pages claiming […]