Amnesia Ibiza will be the first real-world club to launch in Ethereum’s metaverse.
Amnesia Ibiza Launching on Ethereum
The world-famous club has Amnesia Ibiza partnered with Decentral Games to open a virtual space on the Ethereum blockchain.
Set to launch in June, the club’s virtual offering will feature three rooms. They include Amnesia Experience, which will recreate Amnesia events in real-time, and Amnesia Hype will be a live stream space. The third room will be announced this summer.
Decentral Games is an Ethereum-based virtual world that forms part of what’s become known as “the metaverse.”
It allows users to explore virtual parcels of land, which take the form of non-fungible tokens (NFTs). Examples of virtual spaces in Decentral Games include digital art galleries and casinos. Decentral Games has its own NFT store and auction house where users can also add to their personal NFT collections. While it’s built on Ethereum, it recently added support for Polygon, one of the network’s leading scaling solutions.
Miles Anthony, Decentral Games founder and CEO, explained that the partnership could boost Decentral Games and Amnesia’s profiles. He said:
“Bringing such an established name from the entertainment industry onto the metaverse is very exciting for us. This partnership is a move that is bound to breathe new air to both parties, which is expected to not just add value to user experience but also to overall market worth.”
According to marketing materials seen by Crypto Briefing, the partnership will generate “at least $10 million” of revenue in the first year. The bulk of that will be split equally between Decentral Games and Amnesia, with a 10% cut going to a separate event organizer.
Virtual clubbing has become a widely discussed concept recently, with many of the world’s leading nightclubs shuttered due to the Coronavirus pandemic. Various clubs turned to live streams during lockdowns as a way of engaging with the dance music community.
Amnesia’s entire 2020 season was canceled, while the rest of Ibiza stayed closed. Some events are scheduled for this year, though it’s unclear whether they’ll be able to go ahead. Martin Ferrer, CEO at Amnesia, stated that the Decentral Games club would allow fans worldwide to experience the venue through a new lens. He said:
“This partnership with Decentral Games will bring Amnesia Ibiza into our fans’ homes, allowing them to recreate the unique Amnesia experience through Decentral Games’ 3D metaverse environment. We are also excited to reach out to new fans from all over the world!”
In addition to the club events, attendees will get access to the Amnesia NFT store, selling electronic music, DJ’s autographs, and in-game wearables. The wearables will be produced alongside Amnesia artists and allow users to earn DG tokens, Decentral Games native asset.
Amnesia Ibiza is one of the world’s most popular superclubs. It opened in Ibiza in 1976 and has become one of the island’s key attractions for clubbers worldwide. Its regular guests include Carl Cox, Sven Väth, and Ricardo Villalobos.
Disclosure: At the time of writing, the author of this feature owned ETH, MATIC, and several other cryptocurrencies.