Metaverse And Hybrid Events Are The Future Of Networking

By November 22, 2021Metaverse
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Businesses have long held the idea that the key to success is continued growth. Typically, this means finding new ways to reach out and expand target customers, whether through partnerships or new products.

However, this type of growth can sometimes be limited when it comes time to evolve with new tech and the ways of the future. Although new partnerships and products will often lead to more revenue, a focus should also be geared towards monitoring trends and staying relevant.

In today's business world, hybrid events and virtual office spaces are becoming the future of successful business and networking. Much of this has to do with the fact that industry experts are, in droves, starting to handle their services remotely.

Michael Alf, founder of New World Events.

Courtesy of Zahra Karsan

Michael Alf started New World Events to help businesses keep up with new remote work trends while still giving them the ability to cling to old traditions such as having in-person meetings and designated office spaces. When asked to describe what a “hybrid event” is, Alf said “At the heart, hybrid events are combining digital and physical components. The term emerged from the pandemic where "digital only" was the dominant way of events. For example, there is a digital opening with a focus on content. Then, there is a physical event - maybe only for a portion of participants. And then the interaction continues in the digital space”

But How Is This Possible?

When you hear of Michael Alf and his New World Events company, which make it so remote workers can still "physically" show up to meetings and their cubicles for work, you might be skeptical.

However, you might have also heard the buzzword "metaverse" being thrown around all over the internet by now. Even Facebook officially changed its name to Meta to demonstrate its intentions of evolving into the field of the metaverse as well. Companies like New World Events are, right now, combining science fiction with modern technology to change the future of the global workforce forever by normalizing hybrid events.

What Is A Metaverse?

Essentially, a metaverse makes full use of AR and VR technology, typically alongside blockchain tech, to facilitate the implementation of NFTs. Have you heard about people buying pictures (NFTs) for hundreds of thousands, if not millions of dollars? The reason this happens is that they can literally come alive inside a metaverse. When asked about how the metaverse will impact hybrid events, Alf said, “Digital and hybrid events will play a key role in the development of the Metaverse. People have always come together at all kinds of events. And in the future, more and more of that will happen in the digital space as part of the Metaverse.”

A metaverse is not to be confused with the physical reality that we live in. To enter the metaverse, you will need a VR headset and the help of developers (such as the team at New World Events). This way, you can create an artificial universe where humans can enter and interact with each other, host hybrid events, show off NFTs, and even handle business together!

Combining Metaverse Technology Into The World Of Business

Michael Alf is a pioneer in AR/VR with an impressive background to boost the credibility of New World Events. His dream has long been to normalize hybrid events, with his first one taking place back in 2015. Since beginning his journey, Alf became a member of Germany's VR Business Club and is a keynote speaker worldwide, spreading his vision of VR/AR for the future of business and hybrid events.

After his first experience hosting a hybrid event for thousands of people, allowing people all over the world to join either virtually or physically, he developed a formula for successful hybrid events in his book, Virtual Summit Formula.

After becoming fluent in the world of AR/VR, Alf quickly realized that there was a demand for hybrid events in the professional world. Today, New World Events creates VR office spaces for companies, allowing remote workers to come in for meetings virtually and even sit in their own cubicle!

3 Reasons Why Hybrid Events Are The Future Of Business

It's important to see the bigger picture before making a big jump into tech that might not align with how typical businesses currently operate. Other than combining the metaverse into the business world, there are some valid reasons why hybrid events will be the best way to grow a business in the future.

1. Remote Work Is The New Norm

It has been estimated that 70% of the world's workforce will be remote by 2025. This drastic change has enormous implications for how businesses will need to handle business in the near future.

Instead of resisting trends, history has proven time and time again that the businesses that stay on top of trends and roll out new tech to anticipate future demands have the most success.

For example, the late oil mogul John D. Rockefeller noticed the value of oil decades before automobiles became everyday consumer products. Due to his foresight, he created one of the most influential and notorious business empires in all of human history.

Whether or not we can compare Rockefeller and entrepreneurs like Alf, though, is still yet to be seen.

2. The Faces Of A Company Are Available Worldwide

In today's globalized economy, businesses are having a difficult time micromanaging customer support and hosting live events where potential investors and customers can engage directly with the face of a company.

Typically, businesses turn to artificial intelligence for problems like this. This is done by implementing chatbots that are programmed to answer common questions. But what happens to those of us who want to engage with an actual human being?

With hybrid events and VR workplaces, an executive based in India can be communicating with potential investors and customers located in the USA, as an example. The best part of this? You can talk to the face of a company in-person, all while they give you their full attention.

3. Keep Traditional Office Spaces For Remote Workers

There has been much debate as to how the future of remote work will take place. Many traditionally-thinking executives are not quite ready to give up their physical office spaces, meetings, and so on.

This has been one of the most significant controversies we have noticed as workers are becoming more and more remotely-based. With companies such as New World Events, though, we can combine the best of both the old and new world of business technology.

To do this, employers can create their own virtual office space. This way, you can still take attendance, have in-person meetings, and even personal cubicle spaces! Best of all, no more securing visas for foreign workers, paying benefits and insurance costs to comply with local worker laws, or needing to buy a property or pay rent for physical office space.

How To Keep Up With New Developments In VR/AR Business Technology

Right now, the world of VR/AR business technology is in its infancy. In just a few short years, we have gone from being completely unaware of the potential for this technology to be in our future to now understanding how it can change business as we know it. Today, hybrid events and VR office spaces are being created worldwide.

And while some people are still confused about what VR and AR are exactly, they may want to learn more about these technologies. The best way to do this is to follow the developments of New World Events and stay tuned for the latest news.

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