Nike makes Metaverse debut with Nikeland

By November 23, 2021Metaverse
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Sportswear company Nike forayed into metaverse following its collaboration with online game Roblox on November 18 to create 3D virtual space Nikeland. It is a virtual world for players, where they can share, connect, create and compete for prizes with each other and experiences. The field and arena of Nikeland is inspired by its real-world headquarters in Beaverton, Oregon in the US.
Prior to this, the sportswear company decided to launch virtual products for its digital world. Josh Gerben, the trademark attorney, had announced in a tweet that Nike filed multiple trademark applications for launching virtual shoes and clothing and accessories on October 27.
Gerben detailed the following information about Nike's trademark for launching in Metaverse:

  • A total of seven trademark applications were submitted to the US Patent and Trademark Office.
  • The company plans to use its popular trademark which includes Nike, Just Do It, Jordan, Air Jordan, its Swoosh logo, Swoosh jumpman logo and a stylized combination of its name and various virtual products.
  • Nike plans on selling digital sneakers, clothes and accessories that can be used in online virtual environments.
  • These trademarks are for its online non-downloadable digital products that will be available on Nike’s own digital retail store.

    • The products include virtual footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys, and accessories for use in metaverse.

Nike has already started hiring for a number of virtual material designer roles, specifically for footwear, reported. According to the job listing, the individuals will play a key role in reshaping Nike’s digital world, for launching it into the metaverse. In case of virtual collectibles, the interest peaks due to the exclusivity, and the highly limited quantities of virtual versions which have made them more valuable than some of the real-life products.
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