Beatport and Gaming (Music Metaverse) Platform PIXELYNX Partner to Create Synth Heads, A Generative NFT Series for Electronic Music Fans

By January 14, 2022Metaverse
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Synth Heads

Synth Heads, a collaboration between Beatport and PIXELYNX, is a series of generative NFTs that will be available on Thursday, Jan. 27, 2022.
Synth Heads, a collaboration between Beatport and PIXELYNX, is a series of generative NFTs that will be available on Thursday, Jan. 27, 2022.
Synth Heads, a collaboration between Beatport and PIXELYNX, is a series of generative NFTs that will be available on Thursday, Jan. 27, 2022.

BERLIN and LONDON, Jan. 13, 2022 (GLOBE NEWSWIRE) -- via CryptoCurrencyWire - Beatport, the global leader of music for DJs, producers, and their fans, and PIXELYNX, the new (metaverse) gaming venture from electronic music mavericks Joel Zimmerman aka deadmau5 and Richie Hawtin, announced today the release of Synth Heads, a series of generative NFTs. The first series of 3,030 unique Synth Heads NFTs will be available to buy on Thursday 27th January via a dedicated Beatport landing page.

For key updates the Synth Heads community can gather on Beatport’s Discord ahead of the drop.

Untitled: Introducing: Synth Heads | NFT Drop Announcement | @Beatport
Untitled: Introducing: Synth Heads | NFT Drop Announcement | @Beatport

The Synth Heads series imagines a world where synthesizers come alive after the creators go to bed. Synth Heads forms a narrative in which each generative NFT is a unique character all its own. The characters are BØB, Lynn, Pauline, Oscar, Seq-Ee, and Dax 7. The group of living synths are preparing for their own musical adventure bored by the uninventive use of preset sounds by their owner. The synths get connected whenever they have the bedroom studio to themselves.

Synth Heads are created using a process called Generative Art, which algorithmically generates new ideas, forms, shapes, colors or patterns. This process ensures each NFT is completely unique, with some having more rare qualities than others. The series generation pays homage to synth culture, a cornerstone of electronic music creation and performance, whilst also celebrating music instrument history - going all the way back to the first analogue synth created in 1965. Rising, an international creative studio, was the design lead for the project and executed the generative script for the collection.

Owning the unique digital collectible Synth Heads, will give collectors exclusive access to a range of benefits including, but not limited to, becoming members of the Synth Head community, special passes to festivals, unlocking future utility in the Beatport ecosystem and beyond, as well as future NFT and metaverse experiences.

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