CHICAGO – Threekit, an online platform that specializes in 3D configurations, virtual photography and augmented reality, has announced the beta launch of Threekit for NFTS, a feature that lets customers create and mind NFTs from the Threekit platform.
Threekit’s platform enables brands to stake a claim in the various metaverses, which are persistent virtual worlds that people will use to create, explore, play and work together. NFTs represent the opportunity for brands to create virtual products that can be displayed, furnished in virtual homes, worn on avatars and traded across the games, digital communities and hardware ecosystems.
“Like most important technology, NFTs were first looked at as a novelty or toy, but it’s clear that NFT’s and virtual products are going to be a permanent and important part of the metaverse,” said Ben Houston, Threekit’s founder and CTO. “As the platform that helps the world’s most discerning brands create eCommerce experiences in 3D, we can make it easy to create high customized product and brand visuals that can then be minted into NFTs.”
Brands like Asics, Clinique and Adidas have set the path for NFT drops. NFTs can be used by brands for:
- Community building and access to events, discounts and other special benefits.
- Letting customers show their own identity in digital games, virtual reality and other online communities.
- Brand advocacy, enabling fans to access collectable items.
“We are just beginning to understand the implications of these growing virtual worlds,” said Houston. “Yes, it is about owning a virtual version of a physical product, but we’re also starting to see NFT’s used as currency – a way to own and promote brands that people care about or as a “VIP pass” to exclusive content and experiences that other customers can’t get.”
“We foresee a future where product NFTs are a routine add-on to purchases and we want to prepare our customers for that future today.”
Erica Crawford, editorial assistant for Furniture Today, is a recent graduate of the University of Iowa, with a degree in English and a writing certificate in publishing. In addition to bringing her writing talent to the editorial team, Erica will add her late-Millennial perspective.