The Sandbox Launches L’OFFICIEL Land

By May 26, 2022The Sandbox
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L'OFFICIEL is embracing the metaverse by collaborating with The Sandbox on a new virtual space that brings our century-old history to the digital age.

L’OFFICIEL’s Land has arrived on The Sandbox, and this image is a sneak preview. Part of L’OFFICIEL’s launch into the future and created by Benjamin Eymère, Chief Metaverse Officer of AMTD group together with the founders of The Sandbox, a decentralized virtual space that has previously collaborated with brands like Gucci, Adidas, and more, this virtual space was born from a widening digital frontier, and the challenge presented by finding a new way to convey editorial content.

Inspired by sci-fi films like Dune and Total Recall, the space opens up a dialogue between different worlds, translated into a unique desert landscape by Renaissance NFT. The L’OFFICIEL Land acts as an open-air exhibition, a digital theater in which to give new life to content created throughout our 100 years of history, as well as to that which is still to come.

“Together with The Sandbox, and under the leadership of AMTD Idea, L'OFFICIEL will push the boundaries of media and entertainment," says Eymère. "Web3 is the opening of a new door, and we are thrilled to conquer this new world together with our friends, creators, and designers of this new universe. This partnership is entirely in line with AMTD’s belief in the power of connectivity, illustrating the great potential Web3 and the metaverse provides in these fields.”

L'OFFICIEL Land is the kick-off to the magazine’s newest Metaverse Issue which focuses on luxury fashion's space in Web3 and how the NFTs and digital artists are taking over the art world by encouraging brands to embrace virtual reality.

"L'OFFICIEL continues to stay at the forefront of the latest fashion trends by acquiring a LAND in The Sandbox and creating a bridge between its audience and the innovators who are building Web3," said Sébastien Borget, COO and Co-Founder of The Sandbox. "At the crossroads of generations, between experimentation and a new format of entertainment, the Metamonth event is a first page in the annals of digital fashion, which we are proud to write with L'OFFICIEL."

“Web3 empowers us to create a new format of community-based entertainment and self-expression that is more immersive and social,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “In The Sandbox, we are building a metaverse with a high cultural mission, while L'OFFICIEL represents over 100 years of fashion culture. It’s exciting to build the future of media together with such a distinguished brand.”

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