Marketing idea of the week: Three Denver breweries launch NFT for IRL event

By June 22, 2022NFT
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Here’s a great blending of our digital and real lives: Denver Beer Co., Great Divide Brewing Co., and Resolute Brewing Co. launched an exclusive NFT tied to an exclusive event. Purchasers of the NFT (and a guest) will join a craft beer tour and party bus this summer. Eighteen total NFTs are available for purchase, six offered by each participating brewery.

NFTs, or non-fungible tokens, are pieces of digital art that only have one official owner and are secured on the blockchain. Denver Beer Co. is so stranger to NFTs, having launched the awesome free beer for life NFT a ways back.

“We know beer fans in Colorado will be really excited for this event. And, for folks who are new to NFTs, this sale is an opportunity to test the waters and see what it’s all about,” says Clifton Oertli, owner of Resolute Brewing Company. “All of the participating breweries are staples of the Denver beer community, and we’re excited to join them in this launch and to share a new experience with our fans.”

Every NFT is unique and features a retro, video game-inspired piece of art that also functions as a ticket to an all-inclusive brewery bus tour of Denver Beer Company, Great Divide Brewing Co., and Resolute Brewing Company on July 30.

“We’re stoked to roll out these NFTs with Resolute and Denver Beer Co. Each NFT will work as a backstage pass for a party bus tour this summer, giving the NFT holders access to a behind-the-scenes experience at our brewery,” says Matt Sandy, marketing manager at Great Divide Brewing Company.

On July 30, the brewery tour will kick-off at 11 am at Denver Beer Co.’s Canworks location. A party bus for all ticket holders (the NFT purchase includes two tickets, for the NFT holder and one guest) will provide transportation to Great Divide’s Ballpark Neighborhood location and Resolute Brewing in Centennial.

“This NFT launch is a huge milestone for the brewing community, and we’re excited to be a part of it. Our ‘Beer for Life’ NFT sale last summer showed us that beer lovers are excited about the opportunity to engage with real-life benefits of NFTs,” says Charlie Berger, co-founder of Denver Beer Co.

The NFT sale launches at 10 am MT on Friday, June 24, at 8 am via gethamlet.com/BeerNFTs and continues through the weekend until the marketplaces for all three breweries are sold out.

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