The Sandbox and Complex Networks Announce Collaboration Focused on Streetwear and Sneaker Culture Collectibles

By June 22, 2022The Sandbox
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Complex Networks, the global youth entertainment network, and The Sandbox, the leading decentralized gaming virtual world and subsidiary of Animoca Brands, announced today a collaboration to bring Complex to the Web3 gaming platform. The companies will co-develop a unique gaming experience to bring the world of streetwear and sneaker culture to the metaverse for an always-on gaming experience residing in The Sandbox decentralized gaming metaverse. Users will have an opportunity to earn, win, buy and trade exclusive NFTs. The gamified experience will feature exclusive product drops from some of the most sought after brands in youth culture. The experience is planned to be developed by Los Angeles-based metaverse studio, Cosmo Media Labs.

“Complex Networks has invested a lot of resources into understanding the metaverse. This year we conducted a Web3 study through Complex Collective, our data and insights arm, to better understand our audience’s perspective, interest, and attitude towards the metaverse and NFTs,” said Nick Wang SVP, Business Development, Partnerships and International, Complex Networks. “The findings of that study informed the programming of ComplexLand 3.0, our metaverse e-commerce experience. With The Sandbox we will have the virtual real estate to continue in our efforts of delivering innovative metaverse experiences to our millennial and Gen Z audience.”

“We want to facilitate diverse cultural, fashion, and gaming experiences across The Sandbox, and Complex brings a distinctive take on pop culture to the metaverse,” said Jon Margolis, Head of M&A at The Sandbox. “We look forward to developing Complex’s LAND as a destination for fans of sneakers and streetwear around the globe.”

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Complex joins over 300 existing partnerships with major brands, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

About Complex Networks

Complex Networks champions the people, brands, and new trends you need to know now, will obsess over next, and we build consumer universes around them. From pop culture and style (Complex), food entertainment (First We Feast), music discovery (Pigeons & Planes), sneaker news (Sole Collector) to our festival of cultural convergence (ComplexCon) — we're what a modern entertainment company looks like and what others have followed since 2002.

Complex Networks is a part of BuzzFeed Inc., and creates and distributes programming with premium distributors, including Netflix, Hulu, Corus, TBS and truTV, Snap, Spotify, Tempo, and Roku. Our content spans music to movies, sports to video games, fashion to food, and more. In 2016, Complex Networks entered into the experiential space with the launch of ComplexCon, bringing the best and most coveted pockets of the internet to life. We reach a coveted 18 to 34-year-old male and female audience in the U.S., per Comscore.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit www.sandbox.game and follow the regular updates on Twitter, Medium, and Discord.

About Animoca Brands

Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, and TinyTap. Animoca Brands has a growing portfolio of more than 340 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit www.animocabrands.com or follow on Twitter or Facebook.

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