Atari x Butcher Billy Collab Begins Minting Today; Project Includes $500,000 of Benefits to the Atari Community

By September 20, 2022The Sandbox
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Atari Inc.
Atari Inc.

NEW YORK, Sept. 20, 2022 (GLOBE NEWSWIRE) -- Atari® — one of the world's most iconic consumer brands and interactive entertainment producers — will open minting for a new NFT collaboration with the Brazilian pop culture artist Butcher Billy. The collection of 2,600 unique NFTs, based on 15 original artworks, celebrates Atari’s 50th Anniversary. Each fine art NFT includes a high level of utility, based upon the rarity and characteristics of the individual work. In total, $500,000 worth of benefits will be distributed to holders.

Minting opens today at 1:00 p.m. EDT for people on the Allowlist, which surpassed 40,000 before it was closed on Friday, September 16. Minting for the public will begin at 4:15 p.m. EDT. The mint of 2600 NFTs is first come, first served, with a limit of (1) NFT per allowlisted wallet.

To learn more about the project visit or you can purchase an NFT from the secondary market at

Over and above the incredible creativity of the work, the project features $500,000 worth of benefits to the community. Each NFT unlocks benefits tied to its characteristics, which range from:

  • Free physical merchandise (clothing, consoles, collectible cartridges, and more)

  • A chance to get some of the $100,000 in perks provided by The Sandbox, including a quantity of free alpha passes

  • Ongoing digital benefits, including free NFTs, codes to new Atari video games, and more

  • 2,600 Unstoppable Domain accounts, with a combined value of $260,000

Holders will also have a one-in-ten chance of being able to redeem a free, framed art print of their one-of-one NFT. Holders who aren't lucky enough to get a free print can still order one at a discount. Only one print can be ordered per holder, and as an individual NFT is bought and sold it will display the number of prints that have been made.

The benefits of holding one of these NFTs will be ongoing, including:

  • Access to a token-gated, holders-only Discord community

  • Allow-listing for all future projects

  • Early access to select blockchain projects from Atari and its partners

  • Periodic early access to new Atari video games

  • Ongoing gamification, including puzzles, easter eggs and treasure hunts

  • Early access to the Atari Club

You can learn more at the website, . The site lets you access a free metaverse experience, through a partnership with portals, as well as an interactive 1-888 number.

To learn more about Butcher Billy, visit and follow him online at and .

Stay up to date on the Atari X initiative on Twitter (@AtariX) and join the Atari X community on Discord ()

A press kit including samples from the NFT collection, a bio for Butcher Billy, logos, and videos is available here: .

Atari is an interactive entertainment company and an iconic gaming industry brand that transcends generations and audiences. The company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 unique games and franchises, including world-renowned brands like ®, ®, ®, g®, and ®. Atari has offices in New York and Paris. Visit us online at .

To stay up-to-date on all things Atari and retro-pop-culture, follow Atari on , , and .

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