To kick off the initiative, FV3 will host an invite-only inaugural education forum this October in Nashville for C-suite executives and entertainment industry leaders. The one-day forum is designed to help marketers understand how to leverage the metaverse as a transformative tool for community building, creative storytelling, and driving new business.
The forum will be followed by quarterly sessions beginning in November with ongoing educational workshops and a new roll-out of strategy services for FlyteVu clients. The interactive sessions are designed to excite, educate, and engineer strategies for the coming cultural shift from a marketing and business perspective.
“As a result of a handful of converging trends that are changing the way we live, work and socialize, it’s imperative brands educate themselves and implement Web3 initiatives to remain culturally relevant in this new era,” notes Jeremy Holley, Co-Founder of FlyteVu. “Citi estimates that the Metaverse will be a $13TN market by 2030, and I haven’t seen this much opportunity in our industry since the run-up to the mainstream adoption of smartphones in the late aughts.”
FlyteVu’s Web3 task force is being led by Ag3nt, an experimenter and innovator who works at the intersection of entertainment, technology, and culture. A former Disney employee with expertise in developing culture-shifting interactive media, Ag3nt pairs years of experimentation on the frontier of Web3 with more than a decade of experience designing narrative-first experiences for global brands and celebrities.
“We’re entering an era where the word stakeholder is replacing consumer,” explains Ag3nt. “Stakeholders want a purpose, shared goals, and decisions that matter. As brands increasingly opt to participate in the Metaverse, I believe FV3 will be a go-to resource for translating brand equity into this new world.”
FlyteVu’s current client roster includes CLEAN Cause, David’s Bridal, Jack Daniel’s, Maurices, Norwegian Cruise Line, R Labs, Skin Pharm, Squeeze, Tractor Supply Company, Under Armour, Vanderbilt University Medical Center, Vista, Zilla, and more. The company was named to Inc. 5000’s 2022, 2021, and 2020 Lists of Fastest-Growing Private Companies in America and was named to Chief Marketer’s 200 List of Top Marketing Agencies in 2021 and 2022.