ARTIFRACT, the country's first tokenized non-fungible token (NFT) platform by UBX and Unit 256, has expanded its operations by collaborating with the Belvedere Museum and promoting "The Kiss" NFTs in Asia.
The Belvedere Museum in Vienna, Austria has the largest collection of Austrian art from the Middle Ages to the present day as well as works by foreign artists. The world's biggest collection of Gustav Klimt's paintings is the centerpiece of the Upper Belvedere's Art Around 1900 exhibition, which includes such works as "The Kiss" and "Judith and the Head of Holofernes."
Artifract and Belvedere's collaboration is the firm's first international venture and the first partnership of its kind in Asia. With the help of the Commercial Section of the Austrian Embassy, the partnership was made possible as the leaders of the two companies met through Advantage Austria Global NFT Academy.
"The Kiss" by Austrian painter Gustav Klimt will be Artifract's first project with the museum. From December 2022, "The Kiss" NFTs will be distributed via Artifract. The NFTs will be minted on thekiss.art. According to Wolfgang Bergmann, the chief financial officer of Belvedere, Artifract is an excellent partner for their project's global promotion.
"Artifract is an outstanding partner for the international promotion of our NFT project 'The Kiss,' as it allows us to reach out to contemporary art buyers in and around the Philippines," Bergmann said.
"People from the Philippines are well-known in Austria for their strong interest in art, particularly Gustav Klimt's work. Therefore, we aim to inspire them with our unique and exclusive collectibles," Bergmann added.