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As predicted by CoinTelegraph's Ian DeMartino, it appears that the way we look at sports is already being changed by cyrptocurrencies. And when it comes to sports, none is more popular on the planet than football*, and football fans are the first group of people the soon-to-launch Jetcoin will go after.
In cooperation with Hong Kong cryptocurrency startup incubator Seedcoin, Jetcoin will sponsor Italian Serie A club A.C. ChievoVerona, making it the first pro football team to be sponsored by a cryptocurrency. The club’s other sponsors include local cake-maker Paluani and Volvo.
There are a lot of moving parts to this story, so let’s start with Jetcoin.
What is Jetcoin?
According to Jetcoin’s Facebook page:
“'Jetcoin' is a new digital token issued by the Jetcoin Institute. Jetcoin is a digital loyalty coin for sports fans, enabling them to get rewards from their passion and privileged access to their favorite athletes. Jetcoin Institute is working with partner teams, brands and service providers to offer exclusive deals to jetcoin holders.”
So, the coin is designed to be a loyalty marketing tool, like Pepsi Stuff in the mid-90s.
Little else is available right now about the Jetcoin Institute except that it works with Seedcoin.
“Jetcoin Institute relies on Seedcoin, a pioneer in digital currency startup incubation, and its expertise to build a Jetcoin ecosystem meant to offer jetcoin holders new ways to interact with teams, athletes and creative talent they are passionate about.”
The Jetcoin Institute has said it is “establishing new channels of interaction between fans and athletes.”
So, What Can You Do With Jetcoin?
Again, little information is available right now, though a Seedcoin representative said in a statement that they’re working with Samsung SportsFlow to deliver unique video content to Jetcoin holders.
SportsFlow is a highlight video clip aggregator app that is available on Google Play and Samsung Apps for users in Australia, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam.
There has been no word yet from ChievoVerona about their new sponsor, though the club is reeling a bit from a 0-1 loss to Juventus over the weekend to open league play.
*As we serve a global audience, we’re going to default to the globally dominant name for association football.
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G+PinterestAs predicted by CoinTelegraph’s Ian DeMartino , it appears that the way we look at sports is already being changed by cyrptocurrencies. And when it comes to sports, none is more popular on the planet than football*, and football fans are the first group of people the soon-to-launch Jetcoin will go after.In cooperation with Hong Kong cryptocurrency startup incubator Seedcoin , Jetcoin will sponsor Italian Serie A club A.C. ChievoVerona, making it the first […]
