The first thought that strikes you after opening Snapchat is, “Now what?” Followed by, “Where did it go?”
Yet highly visible marketers are wishfully proclaiming Snapchat as a big deal in social marketing, but that is absurd. Don’t waste your time. At least not now.
Yes, it’s a tool you can’t miss. The same way Twitter TWTR -1.49% , MySpace, Second Life or even Bitcoin were hyped, the marketing pundits can see the future and Snapchat fits neatly in it. Perhaps they’re right, perhaps they can see 10 moves ahead, like a chess game that has yet to play out.
But numerous changes need to happen to the core functionality of this app before it’s possible that this deficient, substandard social app gain the attention of the ROI driven marketer. You can watch me explain them in the video, or follow along below.
> What? Marketing messages disappear?
Nothing is worse than a marketing message that disappears and can’t be recalled later. It doesn’t matter how you spin it or phrase it. If it’s something that can’t be recalled or watched again, what’s the point? Yes, I know you can take a screen shot, or download a video (if the marketer allows), but trust me, not many users are going to do that.
> No outgoing links = big zero in marketing value
This one is pretty simple. If you think Instagram is hard to convert, then Snapchat is like trying to convert lead into gold. There are currently no simple means to move someone off the Snapchat platform into a lead funnel or purchase cycle. Continued from page 1 > Difficult to get new followers and to have followers follow you On almost every other social network, finding users to follow and be followed is easy. Not […]
