Digital news outlets, blogs, and other content creators on the internet are being hit increasingly hard by users’ ad-blocking software . Bitcoin microtransactions could prove to be the solution to this problem. Huge problem
PageFair is a website devoted to finding solutions to the problem of ad-blocking. In their global report on ad-blocking, ‘The 2015 Ad Blocking Report’, they released the following surprising figures: Ad blocking was estimated to cost publishers nearly $22 billion during 2015.
There are now 198 million active adblock users around the world.
Ad blocking grew by 41% globally in the last 12 months.
US ad blocking grew by 48% to reach 45 million active users in 12 months up to June 2015.
UK ad blocking grew by 82% to reach 12 million active users in 12 months up to June 2015.
As a result, content creators must adapt to a generation of people who are not necessarily prepared to accept advertising on their favourite websites. BitcoinCT r: 8 could provide a solution to this problem. PageFair logo Bitcoin solution
Due to Bitcoin’s low transactional fees , it would be ideal for microtransaction payments for viewing sites on the internet. There are multiple startups in the cryptocurrency community who are looking to see widespread implementation. PopChest , as discussed in a previous article , “is a service that allows YouTubers and video producers to earn money from their videos without the need for advertising. Users pay a very small fee in Bitcoin, usually $0.25 (approximately 0.000414 BTC at the time of my writing), to watch the content producer’s video. This directly supports the creator, and also allows users to see exclusive content. PopChest has had limited success, but recently, a YouTuber with 600,000 subscribers signed up for the service, creating a surge in interest.”However, PopChest […]
