When it comes to the debate on which digital currency has the better chance to make it to the mainstream in the near future, Ripple is hardly ever part of the discussion. That seems only normal, as Ripple is not a decentralized currency by any means, but rather a centralized system with a private blockchain. Despite all of that, the project continues to grow all over the world, and they have opened a new office in London to better serve European customers.
Also read: Factom Technical Analysis for 03/21/2016 – 0.0033 Becomes Major Pivot Zone Ripple Is Gaining Popularity In Europe
Locating the new Ripple office in London makes a lot of sense, as this city is the financial capital of the world after all. Whenever a company or service is expanding their service on an international scale, gaining a foothold in London is one of the top priorities when offering a product related to the financial sector.
Ripple CEO and co-founder Chris Larsen stated: “We’re excited to continue growing our global presence by establishing roots in London, one of the most important financial centers of the world. After establishing our APAC subsidiary last year, we’ve seen tremendous traction in Asia, leading to the recent creation of SBI Ripple Asia, and we’re looking forward to similarly rapid growth in Europe starting with this new office.” Although many people in the digital currency world may frown upon the approach taken by Ripple to bring blockchain technology and a new ecosystem to the financial world, there is a growing interesting in the service. Some of the company’s major partners – including Fidor Bank and Santander – are located in Europe, and Ripple’s cross-currency settlement solutions are becoming more popular in this region.
It may come as a surprise to hear […]
