Coinbase Aims to Drive Bitcoin Adoption via New Killer Apps

By March 31, 2016Bitcoin Business

For the past few years, many of the biggest players in the Bitcoin industry have talked about the need to build bridges to the traditional financial system . This sort of basic infrastructure has been in development by Coinbase , the Winklevoss twins and others, and it’s now getting to the point where user-friendly wallets and regulated exchanges are finally available to the masses.

Now that the base layer of services has been built, Coinbase plans to promote greater adoption of Bitcoin through the development and acquisition of new applications for the digital currency.

Actual Products for Users

In a recent Medium post , Coinbase CEO Brian Armstrong discussed the company’s overall vision for the future of Bitcoin and its product. While Armstrong would still like to see the company focus on making it easy for anyone to buy or sell bitcoins at the tap of a button, the Coinbase CEO also sees an opportunity for his company to help the industry grow through the development of killer apps.

In his recent post, Armstrong wrote:

“In the future, you’ll see Coinbase build or buy other apps in the space to help drive consumer adoption.”

Armstrong then used an analogy to the early days of the Web browser to bring home his point: “When Netscape came out with their web browser, there weren’t very many people building websites. It wasn’t until they tried building one of the first web apps themselves (a shopping mall) that they realized there were a few missing pieces. This led to them inventing cookies, SSL, and javascript. Trying to build on top of your own infrastructure is a good way to improve it.” Now that Coinbase has made it relatively easy for much of the world to purchase bitcoins online, the company wants to provide its users with various […]

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