Micropayments have been touted as one of Bitcoin’s main use cases since the early days of the technology, and a recent trial of the Bitcoin-powered content platform PopChest by YouTube Star NurdRage indicates that these claims may not be overblown.
NurdRage has been testing out various alternative content monetization schemes lately, and a test of PopChest generated a 400 percent increase in revenue for the science-focused YouTube channel.
Past Tests With Bitcoin-Focused Content
The early testing ground for PopChest’s micropayments-based content monetization model has been TheProtocol.TV . Although people can see how Bitcoin-powered micropayments could work in theory, the reality is that not many people are holding bitcoins right now. TheProtocol.TV provided PopChest with a useful testing ground, which focused on content generated for those who are likely to already hold bitcoins.
TheProtocol.TV has been able to achieve some early success with content focused at individuals who are interested in Bitcoin or blockchain technology. An interview with Ethereum creator Vitalik Buterin has generated 225 paid views at 49 cents each.
NurdRage Gets Positive Results
The real test for PopChest took place earlier this year when the startup ventured out of the Bitcoin ecosystem. Bitcoin Magazine recently caught up with PopChest CEO and co-founder Valerian Bennett to get the results from this experiment. Bennett was able to lay out the data related to NurdRage’s use of the PopChest platform:
“On average, his previous 10 YouTube videos got around 40,000 views ‒ worth about $50 each. We got 800 paid views at 25 cents per, which equates to $200. So two percent of his audience produced four times the revenue.”This project has been helpful in PopChest’s attempt to promote its platform outside of the Bitcoin community.“The cool thing is his content isn’t Bitcoin-specific,” Bennett said.Another sidenote shared by Bennett was that the majority of […]
