OpenLedger , the decentralized exchange, has disclosed at the Money20/20 payments and fintech services innovation event in Las Vegas today that it is taking Initial Coin Offerings (ICO’s) “mainstream” with a series of new upcoming start-up ICOs, each of which is to target a “non-cryptocurrency” market. Pre-investment to three new ICO’s, effectively a way for investors to gain exposure to an asset through a token, comprises Apptrade , which is creating what is touted as a ‘Stockmarket for Apps’, Centz that aims to make all gift cards interchangeable and spendable anywhere, and Beyond the Void, which is making a ‘MOBA-game’ economy controlled by the players. OpenLedger claims it is now taking ICOs mainstream by “creating a bridge” between institutional investors and the initial coin offering (ICO) space. To date, the ecosystem of OpenLedger includes advertising, blockchain talent, trading as well as ICO marketing subsidiaries dedicated to what the fintech pioneers behind it describe as one goal: Crowdfunding the future of start-up businesses. Ronny Boesing, CEO of the OpenLedger crowdfunding ecosystem, is announcing at the Money20/20 and CoinAgenda industry trade shows that these new ICOs would be “open for pre-investment from institutional investors”, with all of them raising money through their partnership with the decentralized exchange (aka the ‘Decentralized Conglomerate’). The ICO and cryptocurrency world is dominated by internet culture, crypto-anarchism and financial speculation. And, OpenLedger’s decision to open ICO’s in advance to institutional investors marks what is described as “the slow pull” of ICOs into the mainstream of investment and venture capital. All three ICOs are aimed at mainstream markets and use a combination of centralized databases and blockchain tools. Boesing commenting from the resort city in Nevada’s Mojave Desert on the attributes of these start-up ICO’s, commenting says: “Apptrade, Beyond the Void and Centz all show applications of […]
