Social media The internet has changed the way we consume content and interact with one another. Previously the content we received was created by large corporations and developed specifically for mass audiences. Distribution channels were expensive to build, and production standards were held to a high level, with an attendant high cost. Now anyone can set up a YouTube channel with a couple mouse clicks and declare themselves a talk show host. Social media created a massive paradigm shift. People started doing online what they do in real life, making new friends, and finding things to do that fit their interests. Sometimes users opted in to providing additional information about themselves, but often it’s just implicit in who and what users find interesting. Advertisers’ ability to microtarget users is the price you pay for all those free services. You are giving your attention to a firehose of ads, but almost none of that money makes it to the content creators themselves. The phenomenon of Social Media began with the launch of Six Degrees in 1997 and it really took off shortly after the launch of Myspace in 2003. Twenty years into it we are seeing the next wave of innovation, all powered by blockchain technology . Visual Representation Of A Blockchain The newspaper industry workforce has shrunk 39% over the past 20 years and 24% of Americans do not subscribe to cable or satellite television. Instead, they get nominally free content via social media platforms, such as Facebook and Reddit. Lots of value is being created by this new content, yet there is currently no good way to capture that value. This is the problem that Yours set out to solve. Page 1 / 4 Continue Front page of Yours I sat down with Ryan Charles, CEO of Yours […]
