Curalate and Ripple Street Partner to Bring Social Commerce to Influencer Marketing

By July 31, 2018Ripple
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PHILADELPHIA--(BUSINESS WIRE)--In a new partnership, Curalate and Ripple Street (formerly House Party, Inc.) have teamed up to make content generated by Ripple Street’s network of 1.1 million influencers shoppable, enabling consumers to go from inspiration to transaction, instantly. With Curalate’s Social Commerce platform, brands can now drive downstream conversions in addition to brand awareness from fan-generated content.

Ripple Street’s programs deliver millions of impressions and thousands of pieces of consumer-generated content (CGC). This partnership provides brands with a measurable way to leverage their CGC while keeping consumers engaged. The combined power of Curalate’s platform and Ripple Street’s content increases shopper engagement and provides a gateway to new purchases. Initial clients are seeing a 70% engagement rate, 50% reduction in bounce rates and 45% increase in revenue per site visitor who engages with Curalate-powered content.

“Social content can be a powerful driver of product consideration. By partnering with Ripple Street, we’re working to change how people discover things they never knew they needed in their lives,” said Apu Gupta, CEO of Curalate.

“Consumers are bombarded with over 10,000 brand messages a day. Together with Curalate, we’re allowing brands to capture consumer attention in a unique, authentic way, building trust and creating long-term loyal customers,” said Chris Maher, CEO of Ripple Street.

By 2020, brands and retailers are expected to spend an estimated $10B dollars on influencer marketing, relying on CGC to persuade shoppers. With this new partnership, brands and retailers can now leverage their influencer content to drive greater reach, engagement and return on their investment.

About Curalate:

Curalate enables brands to use social content and social audiences to sell more effectively online. Over 1,000 brands and retailers use Curalate to turn images and videos into shoppable content on their sites, social channels, ads, and emails.

About Ripple Street:

Ripple Street, formerly House Party, Inc., is the leading shopper-centric influencer platform for guiding store trips and igniting shopper loyalty. We build communities of authentic consumer influencers and provide them with the tools they need to experience and share the brands and retailers they love, online and off. Our platform enables brands to identify influential shoppers, engage them with immersive brand experiences and amplify their advocacy through social media and word of mouth, generating double digit brand lifts and strong ROI.

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