Categories: Ethereum

World’s First Digital Haute-Couture Auctioned And Sold On Blockchain For $9,500

Click here to view original web page at

The world’s first First ‘Digital Haute-Couture’ is sold on blockchain. Browse, buy, and wear digital fashion on the blockchain. ‘Iridescence’ is the first digital haute-couture dress ever auctioned for a charity and sold for $9500 equivalent in cryptocurrency, in support the ‘Foundation for Art and Blockchain charity‘.

The virtual dress was designed by The Fabricant – a Dutch startup self-titled digital fashion house. The startup has specialised in photo-real 3D fashion design and animation. The ‘Iridescence’ dress was created from a 2-D computer-generated pattern turned into a 3-D model, with the help of a ‘techgnosis’ filter.

For promo and other social media-related activities, the virtual dress was worn by Johanna Jaskowska, a French artist who recently collaborated with Instagram in the development of digital facial filters.

Finally, the dress was auctioned/sold by Dapper Labs on the Ethereum blockchain, at the latest Ethereal Summit which took place in New York.

MINDS. BLOWN. . $9.500 for the first ever digital couture to be auctioned on the blockchain. We actually sold one of our items that has never been physical. Someone owns it now, and will be able to wear it if they choose to. . Created by us, worn by @johwska, auctioned by @Dapper_Labs at #EtherealNY @bleumode . Thank you everyone for your support and believing in what we do. This is a dream coming true.

A post shared by The Fabricant (@the_fab_ric_ant) on May 11, 2019 at 4:29pm PDT

The project’s main aim was to bring more artists on the blockchain and hopefully put the foundation of a new sector of digital-only clothing, with little hope to find a buyer for the digital garment.

And yet, there were lots of biddings and an anonymous buyer which now has 28 days to send in a photo for the virtual dress to be applied to.

Known for its vanguardist views towards humanity and fashion, ‘The Fabricant’ team has promoted the event via their Instagram account with mind-bending questions regarding the impact of digital fashion on the future of human construct such as:

“What does identity mean when there are endless bits and bytes to express it? Our bodies are becoming fluid; we are moving into a non-dual operating system. Intrinsic new patterns are being shaped by systems that are closer to our nature by evolving rather than being controlled by a central power.”

However, the event didn’t go without criticism as the world of Reddit was very quick at posting:

“Here is an unreal garment, sold for unreal money.”

Others readers took to Instagram to answer directly to the startup’s promo messages:

“Dreaming at the possibilities of a body freed from its physical restraints.”


“Doh, when you don’t have a body you don’t need fashion.”

Nevertheless, Johanna believes that when (and if) fully adopted, the Augmented Reality technology could potentially become the most powerful form of visual art, used in fashion to express and enhance human beauty.

What’s your take on digital and AR fashion? Leave your comments below.


Illuminati, Mason, Anonymous I'll never tell. I can tell you this, global power is shifting and those who have the new intelligence are working to acquire this new force. You matter naught except to yourself, therefore prepare for the least expected and make your place in the new world order.

Disqus Comments Loading...
Published by

Recent Posts

Late Hal Finney Predicted $10 Million Per BTC After Satoshi Release

Although some Bitcoin critics will spite anyone who believes that the cryptocurrency will be worth more than 1000× its current… Read More

4 hours ago

Bitcoin {BTC} adoption: chief as well as U.K. Central Bank leader are optimistic about virtual currencies

Bitcoin is placed right at the top of the market, with the BTC dominance rate currently at 68.7%. The trading… Read More

4 hours ago

Top Pro Athletes Like Messi Would Make a Killing in Bitcoin Earnings

According to Messari research, Lionel Messi's take-home pay would be "12,700 $BTC" annually. Cristiano Ronaldo's would be 10,000 bitcoins. |… Read More

4 hours ago

House Financial Services Committee Will Continue Libra Review

Representative Maxine Waters, chair of the United States House of Representatives’ Financial Services Committee, says the committee will continue to… Read More

4 hours ago

Circle CEO Says Tokenized Fiat Currencies Are on the Horizon

Jeremy Allaire, the CEO of blockchain-based, crypto-inclusive money transfer company Circle, said that the firm has long held that major… Read More

4 hours ago

Devcon uses Ethereum platform to issue 150 tickets

Devcon5, the Ethereum Foundation’s fifth annual conference which takes place October 8-11 in Osaka, Japan, is using the Ethereum platform… Read More

4 hours ago

This website uses cookies. We use these cookies to collect data about your interaction with our website for the purpose of continuously improving your experience with our site. For more information we encourage you to read our privacy policy.

Read More