Categories: Ethereum

Amazon Is Looking for an Engineer to Put Advertising Data on a Blockchain

Click here to view original web page at www.coindesk.com

Amazon is seeking to integrate parts of its advertising business with a blockchain.

The Seattle-based e-commerce giant is looking for a senior software engineer to join its “Advertising FinTech team focused on a Blockchain ledger,” according to a recent job posting.

This new team, based in Boulder, Colorado, will be focused on billing and reconciliation systems to provide transparency on trans-national financial data, says the job description, adding:

“This is an opportunity to define a technology architectural direction of a greenfield area for Amazon’s advertising business using Blockchain technology.”

When asked for further details, a spokesperson for Amazon said the team “doesn’t have anything to share at this time.”

It is not clear what kind of blockchain Amazon intends to use for advertising. Previously, the blockchain team at Amazon Web Services, the company’s cloud business, built a proprietary blockchain known as the Quantum Ledger Database (QLDB), and AWS’ Managed Blockchain service connects with ethereum and Hyperledger Fabric.

Follow the money

Amazon is joining a number of companies that have tried to use blockchain to simplify the opaque and convoluted value chain in adtech. The general idea is that a distributed ledger can get everyone on the same page about where advertising dollars are going and avoid discrepancies.

Just as a cryptocurrency blockchain shows which addresses sent or received money, how much, and when, an adtech ledger could track how much advertising is being placed and which middlemen are taking a cut, the thinking goes.

It remains to be seen whether Amazon will roll out its blockchain-based advertising reconciliation platform for wider industry use. However, the company has a track record of developing solutions internally which are then offered more broadly.

An example is AWS’ QLDB, a centrally administered immutable data ledger now available in limited preview.

“We have a very long and healthy tradition of bringing forward internally developed projects at Amazon,” Rahul Pathak, general manager of AWS Managed Blockchain, said at CoinDesk’s Consensus 2019 in May.

AWS’ Rahul Pathak at Consensus 2019 image via CoinDesk archives

The Seattle-based e-commerce giant is looking for a senior software engineer to join its “Advertising FinTech team […]

cinerama

Illuminati, Mason, Anonymous I'll never tell. I can tell you this, global power is shifting and those who have the new intelligence are working to acquire this new force. You matter naught except to yourself, therefore prepare for the least expected and make your place in the new world order.

Disqus Comments Loading...
Share
Published by
cinerama

Recent Posts

Gartner sees blockchain as ‘transformational’ across industries, in 5-10 years

Credit: Dreamstime Research firm Gartner, whose past evaluations of blockchain have been conservative to say the least , expects the… Read More

5 hours ago

The Future Lies in Blockchain: Circle CEO Jeremy Allaire Backs China’s Cryptocurrency and Facebook’s Libra

The year is 2017. Cryptocurrencies and their underlying blockchain technology are sternly poised to take over the world. Investors, all… Read More

5 hours ago

Ethereum-based Staked Not Efficient, Claims DeFi Builder

Much like banks, there is competition with the Ethereum decentralized finance (DeFi) ecosystem; each protocol and ecosystem offers different benefits… Read More

5 hours ago

$20M Bond Trade on Ethereum Settled by Santander Bank

Banking giant Santander has just settled a $20M bond on the Ethereum blockchain. The bank settled both sides of the… Read More

5 hours ago

Aventus Announces Ethereum-Based Protocol to Enhance Ticketing Industry

The digital assets-focused blockchain-based protocol, Aventus, revealed its next code release Aventus Classic designed to create a more equitable and… Read More

5 hours ago

African Bitcoiner Returns 7.8 BTC ($80k) He Mistakenly Received

In an industry where people lose their crypto-assets for even the most minor lack of security consciousness, an African bitcoin… Read More

11 hours ago

This website uses cookies. We use these cookies to collect data about your interaction with our website for the purpose of continuously improving your experience with our site. For more information we encourage you to read our privacy policy.

Read More