Categories: Ethereum

Soccer team Atlético Madrid to introduce blockchain fan token

Click here to view original web page at www.ledgerinsights.com

Today Socios.com announced it has signed Atlético de Madrid for its blockchain-based fan engagement platform. Socios.com and Atlético Madrid will be working on developing ‘Fan Tokens’ for the club which will be introduced for the 2019/20 football season. The Atlético de Madrid Fan Token will be priced at €2 ($2.21) but can also be earned.

Atlético Madrid now joins Juventus, Paris Saint-Germain, AS Roma and West Ham United to offer cryptocurrency tokens to incentivize fan engagement on the Socios platform. Atlético Madrid is the first La Liga club to join Socios.com.

Supporters can use these tokens to vote for certain polls, earn rewards, and get access to exclusive merchandise through a mobile app.
The more fans interact with the club through the app, the more rewards they can earn.

“It is a pleasure to join this technological platform that other great European clubs already use and that will allow us to engage and interact with our fans from all over the world in a very innovative way,” said Clemente Villaverde, Board Member of Atlético de Madrid.

The club’s supporters will first need to purchase Socios.com cryptocurrency $CHZ which will be tradable against the Fan Tokens. Atlético Madrid will be hosting a Fan Token Offering on a crypto exchange first to introduce the token on Socios.com’s blockchain network. Fan Tokens can also be bought in the app or acquired for free using the app’s augmented reality geo-tagging feature dubbed as Token Hunt.

“They (Atlético Madrid) already have a hugely passionate fanbase in Spain but joining Socios.com will enable the club to further reach, engage and reward a more global audience through innovative blockchain technology,” said Alexandre Dreyfus, CEO and Founder of Socios.com.

Socios.com is part of Chiliz claims to have raised$66 million in financing through a private placement including Binance, OK Blockchain Capital and FBG Capital. Chiliz is part of Malta-based HX Entertainment, a subsidiary of Mediarex Group, previously active in online poker.

The Chiliz platform is used for the Socios.com tokens, operating on a side chain of Ethereum. Each club participating on Socios.com is a proof of authority node on the blockchain.

cinerama

Illuminati, Mason, Anonymous I'll never tell. I can tell you this, global power is shifting and those who have the new intelligence are working to acquire this new force. You matter naught except to yourself, therefore prepare for the least expected and make your place in the new world order.

Disqus Comments Loading...
Share
Published by
cinerama

Recent Posts

Watford FC to brand Bitcoin logo on the jersey

The initiative is being carried out as a part of a brand partnership with sports betting site Sportsbet.io. Sportsbet.io's marketing… Read More

5 hours ago

Latest Bitcoin price and analysis (BTC to USD)

At the time of writing, Bitcoin (BTC) is trading at just above $10,300 after gaining about 1% since last week.BTC… Read More

5 hours ago

Johnstone: How To Defeat The Empire

Authored by Caitlin Johnstone via CaitlinJohnstone.com, One of the biggest and most consistent challenges of my young career so far… Read More

5 hours ago

Today’s Bitcoin Drop Driven by Massive Volume Influx

Bitcoin has been facing a bout of sideways trading for the past several days, but today’s drop to below $10,200… Read More

5 hours ago

L.A. to Choose Blockchain Pilot Project at CIS Conference

With a growing interest in blockchain solutions for government, the city of Los Angeles has partnered with organizers of a… Read More

5 hours ago

Bitcoin’s heading to a new all-time high along with the S&P 500, says Fundstrat’s Tom Lee

watch nowTalk about a bitcoin bull case.The digital currency is headed to new record highs, says Tom Lee, co-founder, managing… Read More

5 hours ago

This website uses cookies. We use these cookies to collect data about your interaction with our website for the purpose of continuously improving your experience with our site. For more information we encourage you to read our privacy policy.

Read More