For Universal’s NFT Band, Music Is Second to Brand Identity

By cineramaNovember 11, 2021NFT

(10:22/Universal) On Thursday, Universal Music Group (UMG) announced it had signed Kingship – not a musician, but a collection of four anthropomorphic non-fungible tokens (NFT). Billed as a “ […]

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For Universal’s NFT Band, Music Is Second to Brand Identity

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