When digital disruption forced the media and entertainment industry across the globe to adjust itself, Jwanwat Ahriyavraromp was quick to pivot his content-only company to a digital entertainment firm which includes live streaming, blockchain, in-game advertising and cryptocurrency, all entertainment technologies that can leverage the business' expertise in content creation.
Mr Jwanwat is no stranger in Thailand's entertainment landscape.
The founder and CEO of Shellhut Entertainment, he led his team in the creation of the award-winning Shelldon animated TV series.
Shelldon is the only animated series from Thailand to have been aired in more than 180 countries around the world and translated into at least 35 languages, and was also broadcast on NBC, one of the United States' top three networks, and was ranked in the top five for broadcast reruns.
Shelldon also won multiple awards including Excellent Children's Television Programme Award from the 26th TV Golden Awards in 2009, environmental awards, and was showcased in the Thailand International Creative Economy Forum 2010, IP Champion 2011, TV Golden Awards 2012 and IP Innovator & Creator Award 2014.
Shelldon is an ambassador for the United Nations Development Programme's Sustainable Development Goal 14: Life Below Water.
Mr Jwanwat is also CEO and founder of T&B Media Global (Thailand) Co Ltd, a family-friendly entertainment media and innovation company with knowledge and creativity across many fields.
The company announced its business plan recently to invest 10 billion baht to launch the Translucia metaverse, the first virtual world in Thailand, with property developer Magnolia Quality Development Corporation.
As for Mr Jwanwat's past achievements, he led his company in partnerships with leaders in the media and entertainment industry in both the East and West, including Chinese entertainment juggernauts like tech and entertainment giant Tencent, China's national treasure Jackie Chan, and three of China's entertainment heavyweights, Wanda Group, Shanghai Media Group, and Sunac Culture, as well Simon Fuller (Idol, So You Think You Can Dance, Spice Girls, ABBA) and Yasushi Akimoto (Last Idol, AKB48).
Mr Jwanwat also established T&B World Artists, a new kind of talent management company where talent isn't just picked for their looks or abilities, but also for their personalities and ability to inspire as role models.
World Artists' talent are also trained in speech, presentation, health and mental wellness, and financial literacy to help talent navigate the world of stardom.