“We have to play to our strengths”: How the EuroLeague is using NFTs, fantasy sports, and the metaverse to deepen fan relationships

By cineramaJune 29, 2022Metaverse

Disruption and innovation have been core principles of the Turkish Airlines EuroLeague since it was formed two decades ago. It is now firmly established as Europe’s most prestigious basketball […]

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“We have to play to our strengths”: How the EuroLeague is using NFTs, fantasy sports, and the metaverse to deepen fan relationships

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