Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements

By cineramaSeptember 30, 2022Metaverse

To avoid potential blowback from a skeptical audience, retailers as well as media and entertainment companies are learning to invest in their homegrown intellectual properties while building virtual brand […]

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Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements

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