�Metaverse gaming more about content creators than land speculation, says The Sandbox cofounder
The high-flying days of metaverse land speculation might have come to an end, but according to The Sandbox co-founder Sébastien Borget, this hasn't slowed down the adoption of digital spaces by major brands and users in Asia and the Middle East.
"Things look quite different relative to a year ago,"Borget, who launched the virtual gaming world in 2018, told The Block in an interview at the GITEX conference in Dubai.
Interest in The Sandbox, which is a blockchain-based twist on the voxel gaming craze popularized by Minecraft, has shifted away from speculation and toward offering real gaming experiences. It now hosts racing games and fighting games created by various brands and creators, with plans to launch a mobile application in the near future. Since the project enabled self-publishing on Sandbox, more than 200 experiences have been launched by creators.
Borget noted that brands don't seem overly concerned about digital land prices being stuck in the doldrums, pointing to McDonald's as one example of a company that has flocked to Sandbox to offer creative marketing experiences. In July, the comapny's Hong Kong arm announced the opening of McNuggets Land to celebrate the fortieth anniversary of the popular fast food item.
The summer experience provided players with the opportunity to win a year's supply of McNuggets and 100,000 SAND, Sandbox's native token. In some instances, Sandbox collaborates with these brands to offer experiences and attract players through revenue sharing.
As part of the company's commitment to support its community of content creators, Nicola Sebastian has been appointed as the new chief content officer. He joined the company from PlayStation Studios and will collaborate with content creators, gaming studios, and brand partners to publish new content and experiences, spanning from single-player to social hubs.
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