VRROOM, a leading XR platform and pioneering metaverse for immersive music and cultural events, is proud to announce the North American launch of its social XR platform debuting on November 6 with a exclusive and free concert by popular Def Jam Recordings artist Armani White, best known for his hit single “Billie Eilish.” (over 300M Spotify streams, 51M views on YouTube, and 4.8M on TikTok). This is White’s first time performing in the metaverse.
The landmark event will mark a new milestone for VRROOM as it debuts the world’s first platform that empowers creators and viewers with the ability to create or attend immersive live show in the metaverse in just a few clicks. It is also the largest immersive metaverse platform in Europe, accessible worldwide through any type of VR device, such as Pico or Meta’s latest Quest3, or through stores including Steam and SideQuest. VRROOM aims to revolutionize social XR by providing unparalleled entertainment and exciting experiences that connect fans with their favorite artists and offer creators a new type of outlet that grows effects of their movies on VR and MR.
Fans can sign up to experience the Armani White VRROOM concert for free at vrroom.world/. During the concert, the audience will experience a performance that transcends the limits of a reality with the unique ability to jump from room to room in eight stages, including a space set and the one in White’s hometown of Philadelphia. Fans can also watch the event live on November 6 at 8 pm EST or after the replay on both VRROOM and White’s YouTube channels. VRROOM also hosted a launch party in Paris the next day which can also be seen on YouTube.
“We are excited to launch the new VRROOM platform, which is the first in the world dedicated exclusively to immersive live shows in the metaverse. through our new XR platform without compromising on quality or engagement,” said Louis Cacciuttolo, Founder/CEO of VRROOM. After opening to the public on November 6, artists, labels, and fans will be able to create and monetize their own immersive events, such as in live concerts, virtual festivals, art installations, etc. VRROOM’s integrated monetization system cuts out the middlemen in the metaverse, fostering a direct connection with the audience. In Q3 2024, VRROOM will release the next version of the platform that will also be compatible with smartphones.
Since 2018, VRROOM has built its reputation as an expert in social XR cultural events, thanks to prestigious partnerships and immersive VR experiences created for SXSW, the Venice Biennale, and France Télévisions, the French national public TV network. In 2021, VRROOM broke a world record when it produced a concert and immersive performance by French superstar artist Jean-Michel Jarre at Notre-Dame that attracted 75 million viewers.
Founded in 2018, VRROOM is a pioneering metaverse for immersive cultural events, connecting artists, institutions, and live event enthusiasts in cutting-edge immersive 3D environments. Offering unparalleled engagement through virtual live concerts, shows, festivals, and art installations, VRROOM strives to change the way audiences connect with their favorite creators and artists. artist. The platform seamlessly accommodates artists and content creators while providing monetization solutions, reaching their audience without intermediaries.