Gucci avatars in the new Gucci Cosmos Land experience at The Sandbox.
gucci/sandbox
gucci’s blockbuster gucci universe The Sandbox Exhibition is launching into the decentralized gaming world.
dub gucci cosmos land, The traveling exhibition currently running at 180 The Strand in London has been recreated on a blockchain based platform using the voxelized aesthetics of The Sandbox.
Like the physical exhibition, designed by ES Devlin and curated by fashion historian Maria Luisa Frisa, The Sandbox gucci cosmos land The experience is an immersive journey where users can explore the history of the house through its symbolic designs – taking part in discoveries along the way.
Read also: Own Gucci NFTs, receive Gucci gifts: luxury wallets and bags await!
Here is a glimpse of the exhibition ascending chamber The elevator experience tells how House founder Guccio Gucci was inspired to create the brand while working as a bellboy at London’s Savoy Hotel. eden Experience that brings to life the story behind the house’s iconic flora print and, of course, gucci ancora The space is inspired by creative director Sabato de Sarno’s first runway show.
,gucci cosmos land “This is a new way for fashion and history lovers to access the iconic London-based exhibition from anywhere in the world,” Sébastien Bourget, COO and co-founder of The Sandbox, said in a statement. “It will allow visitors to immerse themselves in the past, present and future of Gucci.”
The Gucci Cosmos exhibition Ascending Room experience reimagined for a sandbox audience.
gucci/sandbox
The fastest 100 players to complete the quest will receive one of four Gucci avatars interpreted in The Sandbox’s voxelized design vocabulary. These range from former creative director Tom Ford’s reimagining of Ford’s 1996 red velvet suit to new creative director Sabato de Sarno’s first Milan Fashion Week show.
“We live in an attention economy where brands are increasingly looking to virtual environments as a means of capturing this attention; Building new communities around their values and opening up new sources of revenue,” GEEIQ CEO and co-founder Charles Hambro said in a statement. He also stressed the importance of communicating in ways that resonate with the communities of said environment.
The numbers keep adding up. According to GEEIQ’s recent State of Virtual Brand Experience report, “There is a clear correlation between Gen-Z’s most favorite brands and the number of (metaverse) activations they engage in.” Similarly a fashion business In December 2022, Gucci was ranked number two in a survey of Gen Z’s favorite fashion brands – second only to Nike.
The Gucci Cosmos Exhibition Collection experience reimagined within The Sandbox Game.
gucci/sandbox
who are completing all the quests gucci cosmos land XP will also have a chance to win a share of The Sandbox’s $100,000 sand pool prize.
Last year, The Sandbox hosted a gucci vault The activation was based on the Kering-owned house’s experimental online store of the same name. It features a raft of different gamified experiences based on the collision of past, present and future that is at the heart of the Gucci Vault proposition.
Sandbox, which is a subsidiary of Animoca Brands, has partnered with fashion and culture brands in its ecosystem including Warner Music Group, Ubisoft, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Care Bears, and Atari. Animoca develops and publishes a broad portfolio of products including games such as The Sandbox, while also investing in a portfolio of over 450 Web3 brands including Yuga Labs, Polygon, ConsenSys and OpenSea.
The Gucci Cosmos exhibition Ancora activation reimagined for The Sandbox audience.
gucci/the sandbox
Source: www.forbes.com