Incent , the blockchain-based loyalty platform created by the crypto business hub BitScan announces the launch of its crowdfund ICO alongside OpenLedger decentralized conglomerate. The ICO starting today on October 1, 2016, makes allowance for great discounts for Pre-ICO ‘angel’ investors. The creators of Incent, BitScan has been offering the largest Bitcoin merchant directory service for over three years now. The new blockchain-based loyalty platform is a result of their learnings and experience. The CEO of Incent Rob Wilson, while explaining the motivation behind the new loyalty program says, “A clear message we have learned is that merchants are crying out for better loyalty solution.” He further adds, “The rewards sector isn’t just inefficient, it is broken. Using blockchain technology, we can offer a far more effective and more attractive model — one that will give consumers new reasons to come back to a store.” Incent uses blockchain technology to create transferable, freely tradable crypto tokens that can be shared between the merchants who are part of the Incent network. These tokens can be used by the merchants as rewards for their loyal customers, which can be immediately credited to their wallet, accessible through their mobile phone or web browser. Redemption of these rewards is not confined to one retailer and can be used across any merchant who is part of the Incent loyalty platform. Incent rewards can also be gifted to others or traded for fiat and other digital currencies on exchanges as well. Incent relies on instant gratification and possibility of using the rewards in real-world to increase customer retention. As the number of merchants on the platform increases, the value of a “finite” number of reward tokens also increases. Incent has also partnered with Waves platform, a blockchain ecosystem over which the tokens will be issued. […]
