From timeless watch pieces to art in the metaverse, #NOFILTERDXB blurs vintage and futuristic to wow Friday crowds

By November 28, 2021Metaverse
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From timeless watch pieces to art in the metaverse, #NOFILTERDXB blurs vintage and futuristic to wow Friday crowds

Dubai, UAE: Dubai residents flocked to a bumper Friday at #NOFILTERDXB in Dubai Harbour today, with the super trendy new festival’s curated pool of ultra-luxury car accessories, watches and art proving equally alluring to visitors as the stunning array of super, classic, custom, electric and hybrid cars on display.

With art a major attraction at #NOFILTERDXB, Dusseldorf-based artist Tina Reichel is drawing interest with motoring themed paintings of carmaker logos - including Ferrari and Porsche – on twisted ‘Cocoon’ canvases painted with oils and acrylics. The artworks are displayed on stainless steel pedestals in various sizes ranging from 120 to 185 cm in height.

“Participating at #NoFilterDXB carries special significance in my career as an artist. I'm thrilled to exhibit some of my latest artworks, which fit perfectly with the event programme. I like to connect the motifs of my art with luxurious, traditional products and brands,” said Reichel.

Alongside the numerous art displays, Jumy – a premium NFT boutique marketplace for digital art launched last February – is blurring the lines between virtual and physical art at a super chic pop-up called The Cube by Jumy.

“Run on blockchain to guarantee authenticity of all our digital creations, Jumy is a fully curated platform that offers an integrated digital art experience where you can trade NFTs, and order physical NFT frames to showcase or exhibit your piece. Mixing the virtual and physical is our value proposition,” said Anthony Monteard, CEO, Jumy.

With NFTs, or non-fungible tokens, recently being named ‘Word of the Year’ by Collins Dictionary following an 11,273% increase in search engine usage in 2021, #NoFilterDXB is providing a unique platform for Jumy to educate visitors on how any digital creation – from pictures and videos to music and even Tweets – can become NFTs, with owners claiming a digital certificate of ownership of the art work, which is registered on blockchain.

“We have developed our own digital gallery – the twin version of this physical gallery – which exists in the metaverse, a 3D virtual shared space where you can socialise and interact in the same way you would in real life, only here you are using your personal avatar. There is so much curiosity surrounding the NFT space because it is very new, it is a small community, but this is the future – and the future is already here. Dubai is the place to be for NFTs and art.”

Set within the uber luxurious Urban I Enclave, a number of luxury watch showcases include incredible timepieces for high-spending fans of all-things bling. Franck Muller, Maurice De Mauriac, and Frederic Jouvenot are some of watchmakers on show, with Franck Muller’s latest Gravity selection pieces priced at USD$ 156,210.

There’s more automotive bling at Atelier Cara, where the prestigious master jewelers’ pieces include 18 carat gold Ferrari car keys, and a limited-edition Lamborghini Aventador ignition switch cover made of 18 carat white gold, white and black diamonds, emeralds and sapphires.

#NOFILTERDXB will culminate in the Dubai Supercar Parade on Saturday at 8.30am. The Parade will see some of the world’s most sought-after supercars rolling through the streets of Dubai Harbour, JBR, and JLT, before returning to #NOFILTERDXB for public viewing.

#NOFILTERDXB runs until November 27 at Dubai Harbour. Tickets are priced from AED60 and are available at Platinum List. With public transport to and from Dubai Harbour highly recommended, Careem discounts can be availed via the promo code NOFILTERDXB. For more visit and parking information, please visit www.nofilterdxb.com.

-Ends-

About Dubai World Trade Centre: With a vision to make Dubai the world’s leading destination for all major exhibitions, conferences and events, DWTC has evolved from being the regional forerunner of the fast-growing MICE industry into a multi-dimensional business catalyst, focusing on Venues, Events and Real Estate Management. Complementary to the primary service offerings are a range of value-added services from media/advertising, engineering and technical consultation and wedding planning, security services and an award-winning hospitality portfolio.

For more information, please contact #NoFilterDXB 2021’s official PR agency: Action Global Communications, via: nofilterdxb@actionprgroup.com

Or Sura Al Yaziji, PR & Media Relations Manager at DWTC, via: sura.alyaziji@dwtc.com

© Press Release 2021

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